ROLES: CREATIVE DIRECTION, DESIGN LAYOUT, BRAND DEVELOPMENT, PHOTOGRAPHY
The range of creative work for MUD coffee spans over a decade. This was a direct collaboration with the brand founders and shows the spirit of connection with the East Village NY street culture and their people oriented product story.
Package Design Concept Update 2022
In the brand portraits and still lives you will see Coffee fueling creativity was a key message. Meeting with the founders and hearing their stories of how the coffee evolved and how they were artists, musicians and writers informed the idea to showcase the makers at the heart of their story. A series of photos with MUD wear show the faces behind the coffee.
The people behind the brand also inspired the packaging design and the illustrations were also used for animation and motion design online.
These portraits were used on the website and in digital to show the personalities behind the brand.
Container Pop Up Concept
20th Anniversary MUDtruck Concept
The new packaging and street ware product launched and the subscription program gained momentum for the brand to expand the cult following of Mud Coffee to transcend their East Village, NYC roots. The sunny vibe of creative culture is still brewing, still trucking with the cornerstone of people centric stories.
Working directly and helping to further their vision was one of my the most rewarding experiences as a creative.
Illustration: Chris McNally http://chrismcnally.com
Creative Direction, design, art direction, photography and media plan for Mud Coffee.