This LAGOS campaign focused on the launch of their newest SMART Caviar Apple Watch band in Rose Gold. I was tasked with creating a world-class brand experience with a focus on pairings and building complimentary product stories.
Friends, sisters, partners and all forms of women supporting, sharing and celebrating each other are key themes of this campaign.
Customer acquisition through through social media advertising was a key anchor of storytelling with a strong representation of the launch in department stories such Bloomingdales, Nordstrom and Neiman Marcus.
Mood board inspiration ranged from vintage Antonio Lopez Illustrations to women who embody strength in self expression in music and performance. The campaign was influenced strongly but the heritage, 1977 foundations of the brand. The spirit of creative influences felt important to weave the photography, styling and energy of the poses of movement around the jewelry.
The photo and video content direction celebrates and mines the LAGOS brand DNA of strength, diverse individual and personal expression while emphasizing the joyful human connections in partnerships and creative influences between women in all forms.
Creative and Art Direction Catherine Mouttet, Photography Greg Swales Styling Kate Lagos Additional Styling and Creative Tori McNally